- From our Sponsors -
The article tells about:
All marketing efforts can be summarized in a short formula: “I know — I want — I pay”. The purchasing process is always the same:
Stage №1 “I know that someone solves problems this way”
Stage №2 “I want to be like he/she”
Stage №3 “I can pay for this”
Understanding this pattern, McKinsey company had developed one of the best marketing tools, AIDA (Attention, Interest, Desire, Action).
Read the full post to know how to convince the public and prove your project makes the difference. Both new and established companies can boost their profits by implementing an appropriately planned business identity.
- From our Sponsors -