The article tells about:

• reasons for creating corporate identity
• types and elements of business identity
• tips on building corporate identity from scratch
• features of corporate identity that matters
• the most common branding mistakes

How does branding work?

All marketing efforts can be summarized in a short formula: “I know — I want — I pay”. The purchasing process is always the same:

Stage №1 “I know that someone solves problems this way”

Stage №2 “I want to be like he/she”

Stage №3 “I can pay for this”

Understanding this pattern, McKinsey company had developed one of the best marketing tools, AIDA (Attention, Interest, Desire, Action).

Read the full post to know how to convince the public and prove your project makes the difference. Both new and established companies can boost their profits by implementing an appropriately planned business identity.