Wanderlog helps make leisure travel easier. We believe that travel makes the world better, and are building tools that lower the bar to it. Our first product is a mobile and web app for planning trips, and we're currently the top result for "vacation planner" on web, iOS, and Android.
We’ve raised funding from Y Combinator and General Catalyst, and have grown to become one of the most popular travel planing apps out there.
Our founders are twin brothers. Peter worked as an engineer at Stripe and a consultant at McKinsey, and Harry as a product manager at Google. We’re an engineering and product-driven team: the founders studied computer science at Yale, were featured in the New York Times and have built successful, bootstrapped travel companies (BookWithMatrix and All the Flight Deals) with products people love before starting Wanderlog.
We’re currently a team of 8, including 7 engineers and 1 designer.
We also love traveling. Whether it’s a short hop to Austin, Nashville, or New Orleans; or a longer jaunt to Vietnam, Mexico, or Portugal (all places members of the team have traveled to in the past year!), travel broadens our horizons, builds empathy, allows us to bond with others on our trip! We’re working to bring these experiences to more of the world.
What you’ll do:
As the performance marketing lead, you’ll coordinate and execute on our paid marketing efforts. You’ll be our first business hire, so you’ll need to both do and delegate. You’ll both optimize the channels that we’ve worked with for a long time, and also explore new channels by testing, learning, and tweaking creatives, targeting, and content.
You’ll be expected to:
- Work closely with our engineers, designer, and co-founders. We’re a small team of 8, so you’ll get to know the full team!
- Document and formalize processes for various tasks, and hire contractors or work with engineers to spec out automation for them.
- Learn about and try advertising on new channels and sites.
- Brainstorm new concepts and creatives, and either make them yourself or hire contractors to realize them.
- Rigorously and quickly analyze performance of marketing campaigns, acquisition funnels, and retention to recommend improvements and inform engineering priorities.
- Do market research into competitors and synthesize the information into next steps and suggested new initiatives.
This position is a full-time role reporting to the co-founders at Wanderlog headquarters in San Francisco, and can either be remote or on-site.
You may be a good fit if you:
- Previously have managed paid marketing campaigns with at least $100,000 in total spend.
- Have graphics and design sense, and ideally are able to make your own simpler creatives.
- Deep expertise in paid social channels, such as Meta and TikTok.
- Are analytical: you can make sense of data in an Excel spreadsheet or on an online dashboard.
- Are action-oriented: you try to quickly test your ideas and get things done.
- Are entrepreneurial: excited about joining a small, high-growth team and talking to users and other travelers, and wearing a variety of hats.
- Love travel and believe in it as a positive force personally and for the world.
What’s it like to work here?
We’re an engineering and product-heavy team that moves quickly. A typical week’s work involves shipping a new marketing campaign with the help of contractors, quickly analyzing and reporting on its results, and tweaking our approach based on what we’ve learned, while managing our existing campaigns. We also share these with the team.
We believe in work-life balance. If you're remote, we love taking time to get to know each other at our daily check-ins where we don't just talk about work, but also our lives! At our San Francisco Hayes Valley office, we stop working and eat together for lunch. We work reasonable hours, and make time for working out and enjoying life with friends and family. We love travel and believe it rejuvenates us and makes us better people.
Founders and team
Peter Xu and Harry Yu are twin brothers. Peter shuttled between Los Angeles, Houston, New York, Tokyo, and Hong Kong as a consultant at McKinsey before settling down at Stripe as a full-stack engineer, where he worked closely with support teams to build tools that made support agents’ work more productive.
Harry worked at Google as a product manager for the past 5 years on Hotel Search, Chrome, and finally Google Assistant for the past three, where he was one of the early PMs on the team. Our other full-time team members are Tuyet (engineer, formerly MIT, out of Boston), Namphuong (designer; formerly a designer at Doordash), Shine (engineer, University of Washington), Elise (engineer, University of Toronto), Daniel, and Malcolm (engineers, UC Davis).
Before building Wanderlog, Peter and Harry had built Coursetable (featured in the New York Times) and travel sites All the Flight Deals (a flight deals aggregator) and BookWithMatrix (a power-traveler flight search tool), which together make over $600,000 in monthly flight bookings.
Wanderlog
