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Rocket Internet has been a pioneer in emerging markets, having incubated and invested in some of the most innovative companies over the past decade, including Namshi, LaModa, Home24, Hello Fresh and Delivery Hero.
With over 100 companies and 28,000 employees on six continents worldwide, Rocket has listed and sold companies with a total valuation of more than S$24 billion.
Having noticed an opportunity in the emerging markets and drivers of business growth and outlook, Rocket Internet explores the common challenges posed by this particular opportunity and the ways to overcome the usual hurdles to success. Additionally, Rocket shares some of the most relatable examples of best practices and real-life case studies.