We are at very competitive world and environment, it isn't easy task to create brand awareness by using simple, traditional and conventional advertising. We need to be out-of-the-ordinary to be seen in today's marketplace especially when comes to Out-Of-Home media otherwise it will be just a blind spot.

If you want your brand to be recognized and be at the top of your client's mind, you have to stay in front of them daily. The best place to reach them is on the road. Hence, On-Car advertising could be great platform to achieve the above.

On-Car advertising has numerous advantages than traditional media. Here are the most obvious pointers that need to take into consideration:-

On-Car Advertising increases product recognition and branding fifteen times more than any other kind of advertising.

It’s just impossible to turn off a ads on a moving vehicles, hence it is displayed 24/7.

On-Car advertising can generate impressions at a cost-per-thousand

Right Tactic, Right Time

On-Car advertising broad reach and low cost-per-impression, can add horsepower to any campaign or branding exercise. Not only that, being on the road meant that your ads is gaining new impressions practically around the clock.

Gain Attention

On-Car advertising can be customizable wrapping which covers the car door, window, boot or the whole car. The wrapping contains branding and logo, colors and relevant image and copy. In Rodeo, we strictly follow the 70% (product image), 20% (Copy) and 10% (Logo) rules.

To have the “eye candy” or to create head turner, we can even explore 3D objects or floating objects on a car to create the wow factor. Hence it could be talk of the town and be viral on social media space.

Cost of On-Car Advertising

On-Car advertising can be the most effective and an interesting form of out of home advertising (OOH), reaching more potential consumers at a lower CPM than any other form of advertising. The wrap costs can be low as RM0.98 cents per thousand impressions, while other forms of advertising could cost more.

Return on Investment (ROI)

We can have average return on investment (ROI) for On-Car advertising which depends on the type of campaign, where and when the vehicle is been driven too, and the wrap concept and design. Having said that, there are ways you can measure the return.

Provide dedicated phone number, such as a toll free number 1-800 or even pre-paid number that is only advertised on the wraps. This allows the client to track the source.

Secondly, have a special promotion or deal only on the wrapped vehicles which integrate the campaign with social media to create the traction.

Finally, create a special landing page on existing website and have the URL on the wrap as part of design. Create a contest/competition out of the campaign as this will help to create better traction and it goes viral quicker.

Rodeo is not a typical media co but we are also a fabricator who think out-of-the-box for every campaign.