Make sure your customer service is on point! With the advent of web-based advertising campaigns for internet companies, measuring customer acquisition metrics has become crucial for marketers everywhere. Whether you are generating leads that bring actual revenue, or tracking consumer behaviour to improve the decision making process – analysing key parameters associated with customer acquisition […]
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Peltarion, a Swedish startup founded by former execs from companies like Spotify, Skype, King, TrueCaller and Google, today announced that it has raised a $20 million Series A funding round led by Euclidean Capital, the family office for hedge fund billionaire James Simons. Previous investors FAM and EQT Ventures also participated, and this round brings […]