Why does my brand or business need a story?

A brand story is an experience. Stories help our audience understand who we are as a business. Stories give consumers a reason to interact with your business and ultimately to join your brand or business journey. It's like a beginning of a relationship. 

A brand or business story is all about creating a person-to-person conversation. This will make your brand or business more relatable and appealing. Remember, brands or businesses do not have emotion. People do.

3 main reasons why a brand or business story is powerful;

1. People remember stories more than facts. Sad truth is, our brain remember stories more than facts. Our lazy brain processes stories which are visual web or information easily as compared to functional arguments.

2. Stories are persuasive.  A story doesn’t talk at you but with you. It exposes the listener to a semiotic world that he decodes himself. This active process of sense making is engaging and convincing. The recipient develops the story’s line himself and is thus also less likely to counter-argue.

3. The trend is to story sharing! What is advertising? It's more like paying to be not interesting enough. If you have a great story to tell, naturally your story will be retold over and over again and it will be passed on from one person to another person. It's even better if you give people the reason to do so.

The verdict is; brand or business stories sell!  Stories solve or craft a new need that your audience are unaware of.

Now, to give your audiences and consumers what they want and need, whether they consciously ask for it or not, you've got to craft your brand or business story tastefully in a compelling manner. Of course, story creation is known to cost you an arm and a leg. At Content Cube Studios, we understand how stories are able to bring the best out of your brand or business. Don't worry! We will not demand for your department's yearly budget. Our mission is to give every brands or businesses out there, small or big, a chance to have their story told. Who say only the big boys can craft interesting brand stories to be published on social media? Contact us at hello@contentcubestudios.com to have your very own brand story told in various channels; videos, photos or written. Visit our website to see the stories that we have told.