Following last year’s $40 million raise, low-cost streaming service Philo is preparing to further differentiate itself from rivals with the launch of a new feature that will allow viewers to watch shows together in real-time. With co-viewing, the company hopes to make a case for choosing Philo that goes beyond its affordability. Instead, the company […]
Sometimes, conventional content marketing techniques are not good enough In the 2018 Content Marketing Institute survey, 91 per cent of B2B brands and 86 per cent of B2C brands reported using content marketing. However, most businesses struggle to get their desired business results. Merely 20 per cent of the surveyed B2B businesses rated their content […]
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