Ikea bets big on India but keeps meatballs off the menu
MUMBAI: Furniture giant Ikea is set to open its first store and restaurant in India after years of trying but arguably its most famous item is off the menu - Swedish meatballs.
Ikea, the world's biggest furniture retailer, will next month cut the ribbon on a massive 37,000 square metre outlet in ...
EXCLUSIVE: Influencer marketing is on the rise, you might have heard. There’s sound logic driving that growth: About 30 percent of consumers are more likely to buy a product recommended by a “non-celebrity blogger,” according to a survey conducted by Collective Bias, and 60 percent of all consumers say they’ve been influenced by a social media […]