TikTok is testing a new ad product: a sponsored video ad that directs users to the advertiser’s website. The test was spotted in the beta version of the U.S. TikTok app, where a video labeled “Sponsored” from the bike retailer Specialized is showing up in the main feed, along with a blue “Lean More” button […]
Your website might be mobile responsive. But is your content great on mobile? Small changes can impact the user’s experience when your site is displayed on a mobile screen instead of a desktop. A few easy strategies could optimize your content and enhance your visitor’s experience. Implement Accelerated Mobile Pages Load-time is vital for reducing bounce […]
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Apple’s push to get developers to build subscription-based apps is now having a notable impact on App Store revenues. According to a new report from Sensor Tower due out later this week, revenue generated per U.S. iPhone grew 36 percent, from $58 in 2017 to $79 last year. As is typical, much of that increase […]