In the age of personalization, how personal is too personal?
SPONSORED: Presented by Marketo Like two locomotives rapidly converging on the same track, marketing personalization and personal privacy seem bound for a collision. Can we avoid the train wreck, or are CEOs going to continue responding to legislators’ questions a la Mark Zuckerberg and the U.S. Senate? The good news is, yes, the collision is entirely […]
When Adam Smith, champion of capitalism, wrote The Wealth of Nations in 1776, he could not have foreseen that someday many of the world’s biggest companies would be giving away their services for free. But that’s exactly what’s happening in today’s digital economy. Costs are rapidly approaching zero across a wide range of services as we drift further from a society focused on money and traditional economics to a digital-heavy culture that demands free apps and 24/7 access to information. In lieu of dollars or euros, companies are bargaining for people’s attention — and data. A new economic paradigm This… This story continues at The Next Web
THE owner of Hong Kong’s stock exchange, after years of pinning its growth plans to the city’s tighter integration with China, is changing tack and eyeing technology acquisitions, people with knowledge of the matter said.