This Startup Wants to Help Women Change Their Names After Marriage

It's still a big market.


22 May, 2019FORTUNE.COM

This Startup Wants to Help Women Change Their Names After Marriage | BEAM

Most women who get married still take their husbands’ surnames--only around 20% kept their maiden name as of 2015. But as women are getting married later in life, a growing number are attempting to make that change with a backlog of professional memberships, bank accounts, airline rewards programs--all registered in their maiden names. As you might imagine, it can be a tricky transition.

It’s a problem Colie Christensen, n?e Aulson, experienced when she got married in 2014. Five years later, she’s launching NewlyNamed, a small, bootstrapped startup run out of Minneapolis that will send people kits to help them navigate name changes....

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