16 May, 2019E27.CO
If someone wants to order a ride share in India, either Ola or Uber is the likely choice. The two companies held a combined 96% of the market at the end of 2017 (according to Quartz), and both companies continue to independently grow their businesses in India as merger rumors have cooled down.
Frankly, there are multiple factors that could drive a consumer’s decision to choose one service over another, such as price, car type, reliability and safety, among others. Notably, pricing is the most important factorand can be most easily, objectively observed in aggregate....
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