An end of Google-Facebook advertising duopoly could be a boon for adtech

A Facebook Founder called for the breakup of Facebook this week. Will it come to pass? Calls to break up the big tech companies may be overdone depending on which side of the regulatory and political aisle you are on. But a loosening of the grip by Google and Facebook on the global advertising market […] The post An end of Google-Facebook advertising duopoly could be a boon for adtech appeared first on e27.


12 May, 2019E27.CO

An end of Google-Facebook advertising duopoly could be a boon for adtech | BEAM

A Facebook Founder called for the breakup of Facebook this week. Will it come to pass?

Calls to break up the big tech companies may be overdone depending on which side of the regulatory and political aisle you are on. But a loosening of the grip by Google and Facebook on the global advertising market will prove to be a good thing for a burgeoning ad tech industry.

Any time a monopoly or, in this case, duopoly is unchallenged for too long it harms innovation. That’s certainly become true of ad tech of late. Google announced earnings at the end of April and, as expected, we saw its advertising businesses increasingly pressured by newcomers like Amazon – sending the Alphabet stock down 15 per cent, its worst day decline in nearly seven years....

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