‘Oil’ and ‘Gas’ Are Out: How Energy Firms Are Rebranding for the Climate Change Era

But even with a fresh brand, you may face opposition.


12 May, 2019FORTUNE.COM

BEAM - ‘Oil’ and ‘Gas’ Are Out: How Energy Firms Are Rebranding for the Climate Change Era | BEAM

When Denmark’s state energy company changed its name in 2017, almost everyone involved agreed it was high time: after all, it was called DONG Energy. (It originally stood for Danish Oil and Natural Gas.)

The revamp was also part of a move to get out of the oil and gas business and focus on offshore wind, where the company has become a world leader. But changing its name to the hard-to-pronounce ?rsted, after one of the country’s best known scientists, turned out not to be the controversy-free choice management had envisioned....

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