Playing Politics: Why President Trump and Competing Democrats Should Try Wooing Gamers

Today's U.S. gamer is part of a civic-minded group that intends to vote in the 2020 presidential race.


10 May, 2019FORTUNE.COM

Playing Politics: Why President Trump and Competing Democrats Should Try Wooing Gamers | BEAM

It turns out that video game players are not only intensely serious about their gaming, but also about their politics.

In a study released Thursday, the video game industry lobbying group Entertainment Software Association (ESA) reports that 65% of American adults--or about 164 million people--consider themselves gamers. Out of that group, 59%--or nearly 97 million--told the ESA that they’re civic-minded and plan to vote in next year’s presidential election....

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