How do startups actually get their content marketing to work?

Even the best growth marketers fail to get content marketing to work. Many are unwittingly using tactics from 4 years ago that no longer work today.


14 Apr, 2019TECHCRUNCH.COM

How do startups actually get their content marketing to work? | BEAM

[Editor’s note: this is a free example of a series of articles we’re publishing by top experts who have cutting-edge startup advice to offer, over on Extra Crunch. Get in touch at ec_columns@techcrunch.com if you have ideas to share.] 

Even the best growth marketers fail to get content marketing to work. Many are unwittingly using tactics from 4 years ago that no longer work today....

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