Apple Hopes Price Cuts Will Reverse Slide in China. But Are They Enough?

China is critical to Apple's future. But it's facing stiff competition.


5 Apr, 2019FORTUNE.COM

Apple Hopes Price Cuts Will Reverse Slide in China. But Are They Enough? | BEAM

Apple has a China problem: sharply declining sales in what is a critical market. But now, thanks to a change in regulations by China’s government, the tech giant may have an opportunity to reverse some of its slide.

On Monday, Apple trimmed prices on the iPhone, iPad, and other products it sells in China by up to 6%, according to the state-run Xinhua news agency. The move was triggered by China reducing its value-added tax, a levy similar to sales tax, to 13% from 16%....

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