It's a very different from pitching to customers.
BEAM 2 Oct, 2017
Crafting a pitch is all about communicating value in a very short period of time. When pitching to investors, it is important to understand that what appeals to them is very different from what appeals to potential customers.
Customers are keen to know more about the value your products/services will bring to their lives and why they should purchase it. They're keen to know how much it costs and what makes the product great. Investors on the other hand are more fixated on the investment opportunity instead of the products/services offered. They want to know what the business is about and how they can participate to bring long term value and generate returns at the end of the day....
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