When you start a search engine optimization (SEO) campaign, you’ll probably be eager to see results as quickly as possible.
29 Jul, 2017FORBES.COM
When you start a search engine optimization (SEO) campaign, you’ll probably be eager to see results as quickly as possible. You might be pushing the growth of your startup, or making up for lost time in the digital marketing front.
You know that links are your best tool for building domain and page authority, which in turn will make your site more likely to rank for relevant searches, and you also know that SEO takes a long time to develop. But if you’re going to invest all this time and effort, you want to know exactly how many links it will take before you start to make progress.
So how many links does it take to move your site up the ladder?
First, you need to understand that not all links hold the same value. Links work for SEO because they serve as third-party markers of trustworthiness; the link pointing to your site will fluctuate in value based on its nature, location, and relevance.
These are some key variables to consider when evaluating the “value” of a link:
Other Variables to Consider
On top of the variability of “link power,” you’ll also need to consider these other variables:
Overall, it’s nearly impossible to calculate the “number” of links required to see results, because links aren’t the only variable in the ranking algorithm. Instead, your results are going to be dependent on the amount of effort you put in (including the quality, diversity, and targets of your links) and the amount of time you put in (allowing your authority to develop naturally).
The more time and effort you put in, the faster you’ll see results—but “fast” in the SEO world is often at least several weeks. Try not to focus too much on link quantity. Instead, focus on acquiring the best links you can for your domain, on a consistent basis. The results will manifest over time with continued effort.
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