Given how important good selling techniques are to driving revenues, I am shocked how many entrepreneurs and salespeople are just bad at working their leads. This includes things like not following up on leads (or following up too much) and not knowing how to break down barriers, to get the lead to actually listen to your pitch. This post will help you become a master at properly working your sales prospects.
Contact the right person in the first place.
If somebody is not getting back to you, often times it is because they are the wrong person in their organization to make decisions about your product or service. So, before you even send your first outreach, make sure the person you are reaching out to has decision making control for your solution. For example, if you are selling a social media management software, it is most likely the head of social media communications at that company—not social media advertising, not their head of marketing, not their CEO, etc. And, if you are unclear who is the right person—ask to be pointed in the right direction, or send outreach to all logical candidates, until you find the right person to engage with you....
Overall, if we want to improve the odds of entrepreneur success, we can innovate not just in the products and services we support, but also how we discover, develop and invest in companies. Getting rid of Demo Days is just one way to start.