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LinkedIn can be a powerful and convenient hub for your job search. The company says that more than 20,000 companies in the U.S. use the platform to recruit, posting more than 3 million jobs every month. A good profile can potentially put you in front of those companies and give them a sense of whether you might be a good fit.
“It is your professional profile of record. You want to make sure it’s a reflection of you and it really speaks to whatever you’re in it for,” says Blair Decembrele, LinkedIn career expert and director of editorial marketing.
And while a cottage industry has sprung up around helping people and companies craft the perfect profile of record, sometimes you only have time for a quick fix. Maybe you spotted an opening for your dream job. Or you may have met a potential mentor you want to impress. Whatever the reason, if you need to spruce up your profile and don’t have a lot of time, here are the areas on which to focus.
Related: This Is What Recruiters Look For On Your LinkedIn Profile
This one is simple: Fill out your contact information, including company, phone number, email address, website, and other relevant contact information. If the person looking at your profile doesn’t have InMail capabilities or simply wants to reach out to you by phone or email, make it easy for them, says LinkedIn expert Donna Serdula, creator of LinkedIn-Makeover.com and author of LinkedIn Makeover: Professional Secrets to a Powerful LinkedIn Profile.
“Success on LinkedIn is getting off LinkedIn. I don’t mean permanently, I just mean you want to get off LinkedIn and forge real world relationships,” she adds.
Time: approximately two to three minutes.
Perhaps the most overlooked element of a LinkedIn profile is the background graphic, Serdula says. If you don’t have a background graphic, the image behind your photo will be blue with graphics that look like a constellation map. Because so few people take advantage of that opportunity, you can stand out and make your profile more memorable when you do, she says.
What type of graphic or photo should you use? “It’s not the place for a vacation photo or one of your kids,” she says. Find an image that expresses a message that supports your brand. You might show a good, clear image of you speaking at an event. Or, if you want to go for a more scenic image, think about something that’s symbolic of your work or industry. If you don’t have a good photo, check out free stock photography sites like Pixabay or Unrestricted Stock. Be sure to read and follow the conditions of use for any stock photography provider.
Time: Less than five minutes if you have an image
If your photo is missing or just so-so and you don’t have time for a professional head shot, grab your smartphone and a friend to take some snaps. Decembrele says that profiles with a photo get up to 21 times the profile views that those without one.
What makes a good photo? Decembrele advises:
Avoid complex patterns and busy backdrops (plain white backgrounds are her favorite)
Make sure your face fills at least 60% of the photo
Ensure the image is representative of who you are as a professional
Time: Roughly 20 minutes to take a few photos.
Related: Career Experts Make Over These Mediocre LinkedIn Profiles
LinkedIn profiles that list the dates of all positions receive eight times more views than those where previous jobs aren’t up-to-date, Decembrele says. So, take some time to review your chronological job history and ensure it’s accurate and aligned with your resume.
Time: roughly 10 minutes
You may not have time to rewrite your summary, but adding the right keywords is important to help people find you. If you don’t use the specific industry terminology that hiring managers use to search for specific skills, like “investigative reporter” versus “writer,” Serdula says. But avoid overused buzzwords.
Serdula had one client who thought LinkedIn was “useless.” She referred to herself as a CPA [certified public accountant] throughout her profile. But Serdula helped her realize that most people search for “accountant,” “bookkeeper,” or “tax helper” when looking for someone with her skills. She added those words throughout her profile, as well as “Quickbooks adviser,” and her profile started generating leads, Serdula says.
Think about how people refer to you and include those keywords in your summary and job descriptions.
Time: 10 to 15 minutes to brainstorm and add keywords
Perfect your headline
Your headline is the 120-word line that appears immediately under your name. Be sure you’re using that space wisely, says Sandra Long, LinkedIn consultant and author of LinkedIn for Personal Branding: The Ultimate Guide. Use important keywords here and be clear about what you do, she adds.
You can take a couple of approaches to your headline, Serdula says. You may choose to include a list of keywords separated by commas or vertical bars or you may use a tagline that states what you do and who your target audience is. Both can work, so choose one now, but experiment over time to see what works best for you.
“The one thing you want to remember about the LinkedIn headline is that it follows you around LinkedIn,” Serdula adds. Whenever you post, LinkedIn displays your photo, name and headline. So, it’s short piece of digital branding that deserves attention. Serdula also has a headline generator on her website.
Time: Approximately 10 minutes
Update your skills section
Long says the skills section of your profile is important, but people often don’t keep it up-to-date. “I worked with a Princeton grad who majored in Chinese and her top skill [listed] was Microsoft Word,” she says. “I see it all the time.”
You can add up to 50 skills to your profile, but the platform will highlight your top three, Long says. Choose those that truly set you apart in the marketplace. But add all that are relevant, Decembrele says. Members with five or more skills receive up to 17 times more profile views, according to LinkedIn research.
Time: Approximately 10 minutes
Clearly, you could spend much more time on each of these tasks–and you should plan to do so once your crunch time is over, Long says. These are quick fixes, but a good LinkedIn profile takes time to develop, she says.
“Normally, it’s about the best ways to optimize, how to have the best profile,” she says. The quick fixes will help you strengthen your profile in a pinch, but they’re not a substitute for completing your profile; crafting a well-written summary; filling out previous job descriptions with relevant skills; and other elements of a good profile, she says.
In June, a viral Facebook fundraiser for the Texas-based nonprofit RAICES (Refugee and Immigrant Center for Education and Legal Services) brought in over $20 million to support legal assistance for families separated at the border under Donald Trump’s “zero tolerance” immigration policy.
That money represents a 40-fold increase in funds from last year, and testifies to the acute need for the organization and its services this year: Well over 2,500 families have faced separation and persecution at the border, and with costs per immigration case hovering between $1,000 and $10,000 (sometimes more, depending on the complexity of the situation), the organization needs all the funding it can get.
But on Thursday, July 19, RAICES turned away a $250,000 donation from Salesforce. In late June, a group of Salesforce employees wrote to founder and CEO Marc Benioff, asking that he reassess the company’s contract with U.S. Customs and Border Protection, the law enforcement agency responsible for detaining thousands of immigrants as they attempt to enter the U.S. In the letter, signed by over 650 employees, they expressed concern that in providing CBP with a number of its products, including Service Cloud. which ICE uses to manage recruiting and to “drive efficiencies around border management.” the company is going against its stated values of standing up for human rights, and rendering its employees “complicit in the inhumane treatment of vulnerable people.”
Salesforce declined to end the contract and instead pledged $1 million to help families affected by the Trump administration policy. Part of that $1 million was the donation offer to RAICES. But in an email shown to Fast Company, RAICES made its position clear to Salesforce. “After careful consideration by our staff, we have decided to decline this gift unless Salesforce commits to cancel all direct or indirect contracts with Customs and Border Protection (CBP), as principled Salesforce employees have demanded,” RAICES executive director Jonathan Ryan wrote, adding:
“When it comes to supporting oppressive, inhumane, and illegal policies, we want to be clear: the only right action is to stop. The software and technical services you provide to CBP form part of the foundation that helps ICE operate efficiently, from recruiting more officers to managing vendors. While you justified continuing your contract with CBP by claiming that Salesforce software “isn’t working with CBP regarding the separation of families at the border”, this is not enough.
Your software provides an operational backbone for the agency, and thus does directly support CBP in implementing its inhumane and immoral policies. There is no way around this, and there is no room for hair splitting when children are being brutally torn away from parents, when a mother attempts suicide in an effort to get her children released, and when an 18 month old baby is separated from their mother in detention.”
Salesforce is not alone in facing pressure from their employees: Workers at Google, Amazon, and Microsoft have also called on their companies to end contracts with government agencies like CBP and Immigration and Customs Enforcement. But by refusing to accept Salesforce’s money, RAICES is saying that companies can’t just paper over their harmful business practices with big donations–they have to seriously reconsider who and what they are supporting with their tools and resources. While tech companies may claim that their products are neutral, their contracts with the government agencies responsible for the inhumane separation of families and treatment of immigrants at the border are anything but. Tech has to wake up to the fact that whose hands their products end up in can matter as much as the products themselves.
Salesforce responded to Ryan’s email saying that they will not cancel the contract, and respect RAICES’s decision to refuse their money.